Published on 20th May 2016 by Andrew Mills

Few software providers are enjoying the success that is currently befalling NetEnt. Popularity is arguably at an all-time high for the company, and they have released some of the most popular new slots of 2016 to cement their position at, or at least near, the top of the pile. But why is it that the supplier has found so much success?

UK Market

Even making aggressive strides in the famously tough UK market, NetEnt seems to be going from strength to strength and showing no sign of letting up.NetEnt CEO Per Eriksson said:“The UK market is the biggest market in Europe and very important for us. We were quite late in, so therefore we have great growth opportunities. We just reached double-digit market share and in Europe we have 31% market share so our aim is to get at least 30% here in the UK as well.”He added:“In Q1 we grew over 33% and we need a market like the UK for continued good growth”.

Live Casino mobile

NetEnt have always worked hard to be at the forefront of innovation, as proven by their annual product reveals at ICE Totally Gaming every year.But NetEnt will also accept when they’re late to a party, as proven by the development of their live casino product.“We are launching the mobile product in the second half of this year. We see that this is something we have been missing to really become one of the big players in the live casino arena” says Eriksson.

NetEnt Rocks

Of all of the games released by NetEnt this year, and there have been many, none have been more popular than the anniversary celebrating NetEnt Rocks Trilogy, with Guns ‘n’ Roses and Jimi Hendrix both finding huge popularity and Motorhead on the way in September, there’s a more lot to come from NetEnt!