Microgaming Snaps Up Pariplay As A New Development Partner
Published on by Becky M.
Microgaming is widely considered to be one of the biggest online casino forces in the world and for good reason. Dishing out a stacked game selection, it’s clear that they know how to both develop and acquire titles that casino fans love. Keeping the trend alive and keeping the slots production line in full swing, Microgaming have announced that Pairplay has now become a key development partner. Through this new arrangement, it can be argued that Pairplay are now stepping up to an elite level, as they will now be providing games for Microgaming’s Quickfire platform.
‘Excited With Partnership’
Pairplay has really been gaining steam as of yet, with its most popular titles being made available on Quickfire. Online slots, instant win games, scratch cards, and more prove to be Pairplay’s forte, with games like The Three Stooges, Atari Black Widow, Zodiac Fortune, Atari Star Raiders, and Atari Asteroids enjoying tremendous critical success. Speaking on how its games will soon become Quickfire mainstays, Adrian Bailey (Pariplay General Manager) said, “We’re excited to see our partnership with Microgaming, which has significantly diversified our FUSION content network, continue to evolve by Pariplay becoming a Quickfire development partner, and having our games added to their platform. With over 400 brands live on the open platform, Quickfire will extend the reach of our online scratch cards, slots and other games into new global markets.”
Expansion
For Microgaming, the arrival of Pairplay titles makes up a part of its expansion plans in 2016. Acknowledging the brand strategy and addressing the future of Quickfire, Tom Chamberlain (Head of Quickfire) said, “Having content from a range of development partners is a core strategy for Quickfire, providing our operators with the very best gaming content available through one single integration. We’re thrilled to be extending our already strong relationship with Pariplay. Their games are a fantastic addition to the platform, and we look forward to working with the Pariplay team long into the future.”