iSoftBet Partners up with bgo
Published on by Andrew Mills
2016 has been an eventful year for iGaming, but perhaps above all else, this will be remembered as the year of the partnership, as increasing amounts of companies are partnering up, either in a full merger, or in a content sharing partnership.The latest to join the latter of these are London based games (mobile and online) provider iSoftBet and online casino bgo.
bgo
Known for its memorable add campaigns, bgo launched in 2012 with a mission to provide the best online casino experience possible, bgo now works in various casino markets doing, arguably, exactly that.Now, thanks to this new partnership, bgo will also be offering iSoftBet’s entire, expansive portfolio of online games including original and branded slots.Top titles such as Cloud Tales and Spin or Reels will be added to the bgo site, alongside a wide array of third-party content thanks to iSoftBet’s growing Gaming Aggregation Platform.
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Nir Elbaz, managing director at iSoftBet said of the partnership:“We’re very excited about our partnership with bgo – it will be particularly a good one for players as they will experience an outstanding fusion, where iSoftBet’s innovative games will be available at a platform known for its excellent operation, bgo.”bgo’s director Stuart Banks, added:“We’re determined to offer our players the very best games in the industry so we’re delighted to sign up with iSoftBet and add their games to our site in the coming months.”As one of the biggest brands in the casino industry, which is no mean feat in a market with heavy hitters like NetEnt and Microgaming, iSoftBet’s titles are a huge plus for any site that offers them, and joining bgo’s huge portfolio of games will only make the casino site more tempting to players than it already is.