iSoftBet And Merkur Interactive Services Unveil New Partnership
Published on by Becky Mosley
If there is one term that is thrown around a lot within the world of online casino play right now is “strategic partnership”. It has become almost cliché, with online casino brands signing agreements resulting in very little over the long term. Looking to give the term “strategic partnership” some serious meaning for a change, iSoftBet and Merkur Interactive Services (MIS) have come together, which will result in MIS being able to embrace and distribute iSoftBet software.
Top Games Part of MIS Operation
What the deal will do is see MIS being given access to iSoftBet’s highly intuitive Game Aggregation Platform, meaning that top games are set to become part of the MIS operation. Non-exclusive, the deal applies to both mobile and casino games, including all HTML5 and Flash slot games that iSoftBet offer. Top titles like MillionCents HD, Cloud Tales, and Mega Boy are all set to make the jump, with it looking to expand the eyes that are on iSoftBet software, both in the UK and Spain.
Partnership Is A Highlight Of iSoftBet’s Year
The move represents something surprisingly major for both companies involved. Bernd Henning (MIS Chief Executive) feels that the move will appease the burgeoning MIS customer basis, “We are positive that MIS’s ambition for expansion in regulated markets will greatly benefit from this strategic collaboration and look forward to offering iSoftBet’s unique range of content to our ever-growing customer base”. On top of this, Luci Apostolou (iSoftBet Head of Sales) said, “Our partnership with industry leading brand Merkur is for sure one of the highlights of iSoftBet’s year. The actual business process so far has been very smooth and we look forward to combining our knowledge of game innovation and their formidable casino experience”.