GiG Casinos

Gaming Innovation Group (GiG) is a key player in the online gaming world, known for providing top-notch technology and services to gaming operators. Founded in 2008 and based in Malta, GiG initially started out as a company running its own online casinos but later shifted its focus entirely to serving other businesses in the industry. This change allowed them to specialise in offering advanced tech solutions that help gaming companies manage their platforms and enhance the player experience.

GiG's services include a powerful iGaming platform, a sportsbook solution, and a real-time data platform. They are particularly strong in offering omnichannel solutions, which connect online and offline gaming operations, letting players enjoy a seamless experience no matter where they play. Another major part of GiG’s business is its media division, which helps gaming companies grow by driving online traffic through smart digital marketing strategies.

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GiG Company Info

The company has expanded its reach globally, obtaining licences in several key markets like the UK, Malta, and the US. GiG is publicly traded and has shown consistent financial growth, solidifying its reputation as a reliable partner in the gaming industry. In 2020, GiG decided to sell off its own online casino sites to focus fully on its B2B services, a move that has allowed it to keep innovating and forming partnerships with major gaming brands around the world.

Before shifting its focus entirely to B2B services, Gaming Innovation Group (GiG) operated several well-known online casino brands. Among the most prominent was Rizk, an online casino that became popular for its unique gamified features, mainly the Wheel of Rizk, which offered players rewards based on their gameplay. Another major brand under GiG was Guts, which provided both casino games and a sportsbook, catering to a wide range of gaming preferences with a strong emphasis on user experience.

GiG also operated Highroller, a gamified casino with a city-themed interface that encouraged players to progress through various levels, creating an immersive gaming experience. This brand was eventually sold to Ellmount Gaming as GiG transitioned away from direct consumer-facing operations. Additionally, GiG owned Thrills, known for its fast-paced gaming environment, and Kaboo, a casino with a distinct sci-fi theme that focused heavily on narrative and missions to engage players.

In 2020, GiG strategically decided to sell off its B2C operations, including these casino brands, to Betsson. This sale marked GiG's complete shift towards becoming a pure B2B provider, allowing the company to focus on delivering technology and services to other gaming operators and continuing its growth in the iGaming industry.

Partnerships

Gaming Innovation Group (GiG) has established several key partnerships with software companies to enhance its offerings in the iGaming sector. These partnerships are crucial to GiG's strategy of providing comprehensive and innovative solutions to its clients.

One big partnership is with Evolution Gaming, a leading live casino solutions provider. This collaboration allows GiG to offer a wide range of live dealer games, which are a significant draw for online casinos seeking to provide a realistic, high-quality gaming experience.

Another important partnership is with Play'n GO, a well-known software developer. This partnership gives GiG access to Play'n GO's extensive portfolio of popular slot games, ensuring that GiG's platform clients can offer their players some of the best and most engaging titles available.

GiG has also teamed up with NetEnt, a major name in the iGaming world, to include NetEnt's vast library of high-quality slots and table games in its service.

These partnerships with top-tier software providers allow GiG to offer a comprehensive and competitive gaming platform, ensuring its clients access the industry's latest and most popular games.

Titan Acquisition

Gaming Innovation Group (GiG) has completed its acquisition of Titan Inc. Limited, which was announced on 28 August 2024. Titan Inc. Limited specialises in SEO and content services. The deal, first announced in June 2024, aims to boost the capabilities of Gentoo Media, GiG's media and affiliate branch, which was previously known as GiG Media.

The acquisition, worth €3.2 million ($3.57 million), involves an initial payment of €1.1 million ($1.23 million) made at the time of closing, followed by two additional payments of €1.05 million ($1.17 million) spaced out over 12 and 24 months. In 2023, Titan brought in revenues of €3.3 million ($3.68 million) with an EBITDA of €0.72 million ($0.8 million).

By bringing Titan on board, Gentoo Media is looking at significant cost reductions, especially in SEO and content creation, with potential savings of up to 50%. This move is expected to speed up content delivery and boost division revenue.

Jonas Warrer, the CEO of Gentoo Media and acting Group CEO of GiG, commented on the deal, expressing his satisfaction with the acquisition and how it fits perfectly with their strategy to improve operational efficiency and strengthen their market position. Titan's co-founder, Lee Tadd, also shared his excitement about joining forces with GiG Media, highlighting the opportunities for innovation and excellence in their combined SEO and content services.

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