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£10 min deposit · 10x wagering

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Aurify Gaming Casinos

By Becky Mosley

Aurify is not a word many of us hear often, but it means (amongst other things) transforming something into gold; it’s a wise name for an iGaming software developer.

Aurify Gaming are also in on this concept, with “where everything turns to gold” being their slogan.

However, Aurify exists in what is arguably the most rapidly growing and competitive industry on the planet, so claiming you turn everything into gold is a fair bit easier than actually doing so, and it’ll take a lot for this Southern US company to back up its boast.

Aurify Gaming, now a seasoned player in the casino software industry, is headquartered in Suwanee, GA, with additional offices in Piedmont, SC, and Dallas, TX. Originally focusing on providing innovative slot games to land-based casinos, particularly in skill markets and tribal and non-tribal casinos across the Southern United States, Aurify Gaming has undergone a significant transformation in recent years. Since its establishment, the company has been led by a team of industry veterans who are deeply knowledgeable about the gaming landscape.

Aurify partner with Adoptit Publishing

In late 2016, Aurify Gaming strategically expanded into the online gambling market, signalling its intent to reach a broader audience. This transition was facilitated by a partnership with Adoptit Publishing, an Isle of Man-based company known for its expertise in online slots, led by industry heavyweights Ashley Sandyford-Sykes and Mike Hebden. This partnership has been crucial in adapting Aurify's offerings from physical machines to the digital realm, where the dynamics of game design and player engagement vary significantly.

Aurify Gaming's foray into the Italian market through an agreement with Italian operator Jasmine Play marked another strategic expansion. It introduced its visually stunning games to new audiences in Europe. This move is part of a broader strategy to diversify its revenue streams and gain a foothold in the competitive online gambling sector.

Aurify Games

The company boasts a deep game library that caters to various interests, including tribal and charitable bingo, historical horse racing, electronic pull-tabs, and slots in Mexico. Their notable games include Ultra Lucky Link, Mermaid Ultra, Jungle Queen Ultra, and Super Hot Wheel Spins. These games reflect Aurify's commitment to high-quality, visually appealing designs, often incorporating themes from Ancient China, the Amazon, and various mythologies such as Mayan, Incan, and Nordic.

Despite its strong portfolio, Aurify Gaming's transition to the online world has been met with challenges. While rich and developed, their themes may feel somewhat dated in the fast-evolving online market, but some newer releases suggest a shift towards more contemporary and innovative themes.

As Aurify Gaming continues to adapt and evolve, its strategic moves into new markets and online platforms, combined with its commitment to quality and innovation, position it well to capture the attention of a global audience and achieve new heights in the gaming industry.

Casino sites with online slots powered by Aurify Gaming software

No sites found

Becky Mosley

Founder & Editor-in-Chief at Slotfruit

Rebecca (Becky) Mosley has been at the heart of the UK online gambling industry since 2008 — making her one of the most experienced voices in the space. She founded Take Marketing Limited and built SlotFruit.co.uk into one of the longest-running independent casino comparison sites in the country.

As editor-in-chief, Becky brings a genuine player-first perspective to everything on the site. She personally oversees every casino review and slot guide, making sure readers get straight-talking, honest information rather than marketing fluff. Her approach has always been the same: transparency, fair bonus terms, and responsible gambling above all else.

Over 17 years in the industry, Becky has built deep expertise across UK Gambling Commission licensing, slot game mechanics, bonus structures, and the constantly evolving regulatory landscape. She works directly with operators and software providers to keep every listing accurate and up to date.

Becky is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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