William Hill Boosts Virtual Sports with Inspired Entertainment Upgrade
Published on by Becky M.
William Hill Doubles Down on Virtual Sports with Major Retail Expansion
William Hill has announced a significant expansion of its virtual sports offering in partnership with Inspired Entertainment, covering more than 1,300 betting shops across the UK.
The newly extended agreement enhances the long-standing partnership between the two companies and introduces several in-store upgrades. Notably, it includes the launch of a third dedicated broadcast channel exclusively for virtual horse racing.
The rollout will boost William Hill’s daily virtual schedule by around 300 additional events, providing punters with a greater selection of fast-paced betting options in-store.
William Hill Expands Virtual Racing with 300 New Daily Events
Jon Sanders, Head of Retail Gaming at William Hill, described the expansion as a forward-looking move that aligns with customer expectations.
“We’re always looking for new ways to elevate the customer experience in our shops. This enhanced Virtual offering is a significant step forward,” said Jon Sanders, Head of Retail Gaming at William Hill.
“Working with Inspired, we’re excited to bring even more variety, energy, and quality to our overall retail product range. This will help us engage customers up and down the country.”
He added. “It’s a great example of how we’re continuing to invest in innovation. We want to meet the evolving expectations of our players.”
Inspired Entertainment Enhances William Hill’s Retail Betting Experience
The deal also includes a suite of refreshed content, with Inspired Entertainment set to supply popular titles such as V-Play Horses Chase and V-Play U.S. Horses, alongside enhanced 2D visuals.
Brooks Pierce, President and CEO of Inspired Entertainment, commented:
“This next chapter in our 20+ year relationship with William Hill shows our shared commitment. We’re focused on innovation, quality, and customer satisfaction in the UK retail betting space.”
Long-Term Vision, Terms Undisclosed
Both parties are actively pursuing long-term innovation in the UK retail betting sector, although they have not yet disclosed the precise financial terms or the length of the agreement.
This upgrade reflects a broader industry trend focused on enhancing in-store gaming experiences. It responds to changing customer preferences for fast-paced, readily available entertainment.