Published on 25th May 2016 by Andrew Mills

Since going live with a beta version of its sports betting social network in 2014, Betfect has since launched a full website, with Ladbrokes as its first major partner.The site now has another impressive feather in its cap, announcing that William Hill has now also come aboard.

Betfect social network

Betfect allows its users to share betting tips with other users, as well as using their existing betting accounts online to share and place bets.Betfect allows users to manage their accounts with multiple bookmakers in one place, creating ease of access as well as a chance to share your tips and wins with others.The platform also facilitates the entire process from the signing up of new customers, all the way through to deposits and withdrawals.

Great idea

William Hill are ecstatic to be a part of the Betfect social network, as demonstrated by head of product innovation, Alex Rutherford, who said:“Creating a social network for the sports betting community, allowing users to stay connected while using our services is a great idea.“We are delighted to boost innovation by helping and supporting start-ups like Betfect to increase the level of engagement amongst our customers and to bring new ideas to market.”Founder of Betfect, Giacomo Alpago said:“We are delighted to be the first social sports betting application to fully and seamlessly integrate with both Ladbrokes and William Hill’s APIs to provide an enhanced betting experience for our users.“We aim to socialise the digital betting experience and do for the betting industry what eToro is doing for the financial trading markets.“It is a major coup for Betfect that major operators like William Hill and Ladbrokes are keen to work with us to drive innovation in this sector in order to give punters the best betting experience possible.”