Unibet Partners World Snooker Tour Presenting the ‘Unibet British Open’
Published on by Becky M.
Unibet has officially partnered with the World Snooker Tour (WST) to become the lead sponsor of the prestigious British Open, now rebranded as the “Unibet British Open.” The exciting collaboration highlights Unibet’s expanding footprint in the world of sports sponsorships. The tournament is scheduled to take place from September 23 to 29, 2024, at the Centaur Arena in Cheltenham, a venue renowned for hosting major snooker events.The British Open is one of the most anticipated tournaments on the snooker calendar. It features top-tier players like Ronnie O’Sullivan, Judd Trump, and reigning world champion Kyren Wilson. The Unibet partnership not only enhances the event’s profile but underscores Unibet’s commitment to supporting and promoting snooker on a global scale.
Sam Mead, Unibet’s General Manager, expressed his enthusiasm for the partnership, stating, “We are proud to be the lead partner for snooker’s British Open and cannot wait to be part of this thrilling event in Cheltenham. With its rich history and stellar lineup, this tournament is the perfect platform for us to showcase our commitment to the sport.” The snooker matches will be broadcast on ITV and other international platforms, increasing the tournament’s and the Unibet brand’s visibility.Peter Wright, Chief Commercial Officer of WST, also commented on the collaboration, emphasising the shared passion for sport between Unibet and WST. He noted, “The British Open is an outstanding event on our calendar, and the line-up is incredibly strong. It will be an exciting week in Cheltenham, and we look forward to working alongside Unibet.”Unibet has a strong presence in the horse racing sector, mainly through its association with the Cheltenham Festival, one of the most prestigious events in the UK horse racing calendar. Sponsoring key races within the festival has solidified its connection with this sport, making it a familiar name among racing enthusiasts.With Unibet’s support, the 2024 British Open is poised to be one of the most exciting events of the snooker season. It will combine high-stakes competition with the backing of a major name in sports betting. The partnership will elevate the tournament’s status and enhance Unibet’s position as a leading sponsor across multiple sports disciplines.