Published on 2nd June 2016 by Becky Mosley

Popular footballer Stuart Pearce has teamed up with Betfred. Pearce features in the new TV advertisement for Betfred’s new voice betting app. The sports betting giants chose Pearce to front their new campaign as he is well known by many as a former player for England, and for his spectacular triumph in Euro 1996. This was a particularly intelligent choice by Betfred in the run up to Euro 2016.

Voice Bet App

The Betfred Voice Bet app will go live on Saturday, 4^th June – just in time for Euro 2016 starting. Sports fans will be well aware of this exciting new development by then, as the TV ad will have been running before hand – which should generate a great deal of anticipation in the run up to the footballing event of the year. The ad will encompass the direct, confrontational style that Stuart Pearce fans have come to know and love.Pearce himself really enjoyed making the TV adverts, describing the experience as ‘good fun’. He says ‘I hope I’m shouting England to glory at the Euros this summer’, and considers England to be a serious contender. Pearce’s national side is ‘in the mix’, and the competition, he believes, is ‘wide open’. It’s safe to say then, that Stuart, like many fans, realises that it’s all to play for.

Just In Time For Euro’s

Stuart Pearce started working with Betfred last month, and the alliance looks set to continue. The television advertisement features the great man demonstrating the sophisticated voice recognition capabilities of the new app – sure to be appealing to sports fans everywhere who like a little flutter.John Haddock, CEO of Betfred, says the app has been ‘specifically designed for the Euros’, and describes it as ‘ideal for in-play’. He said that developers had worked diligently to understand the needs of their customers, ‘with the Voice Bet app even recognising betting jargon’.