Sky Betting And Gaming Becomes First Online Only Member of Senet Group
Published on by Andrew Mills
UK’s independent gambling watchdog, the Senet Group, has announced the addition of its first online only gambling company member, in the shape of Sky Betting and Gaming.
Senet Group
The Senet Group was founded by gambling industry heavyweights Coral, Ladbrokes, Paddy Power, and William Hill in 2014, as a response to public concern about gambling options offered within UK borders and, more specifically, the advertising of gambling products.The group has committed to a number of important duties since its inception, monitoring and enforcing its requirements regarding the advertising of gambling products. This is part of a bigger commitment by the group to protecting those most vulnerable to gambling addiction.
Ready to comply
The Senet Group is a wholly independent body chaired by Wanda Goldwag, the Independent Standards Commissioner.Commented on the addition of Sky Betting and Gaming to the group, Ms Goldwag said that Senet is happy to welcome such a major online operator as a member, which would help their message reach a wider audience, and suggested that Sky Betting and Gaming coming aboard proved that they were ready to comply with and promote the social responsibility measures the other members have all adopted.CEO of Sky Betting and Gaming, Richard Flint, added that the formation of the Senet Group has led to a rise in social responsibility within the industry, and that more improvements are to be introduced.Sky Betting and Gaming now has a three-month grace period to demonstrate full compliance with the Senet Enforceable Commitments.








