Project Signs Deal with NetEnt
Published on by Andrew Mills
The London based independent games developer Project has signed a licensing deal with software giants NetEnt.
Gonzo’s Quest
As a result of the deal, Project will license NetEnt most successful games, starting with NetEnt’s first platinum video slot game, and still one of the provider’s most popular titles, Gonzo’s Quest.The slot is based on 16th century conquistador Gonzalo Pizzaro and is aimed at new players and experienced gamers alike.Gonzo’s Quest was the first game to utilise NetEnt’s now immensely popular avalanche feature, which opens the door to big wins.
Attract and engage
Speaking of the deal, managing director of Project, Tony Boulton, said:“NetEnt is one of the most successful brands in the digital space and has a portfolio of games which boast high levels of awareness and recall. Whilst the movement of players is most commonly seen as being from bricks and mortar gaming to online, we want to approach this licensing agreement as an opportunity to attract and engage with NetEnt’s loyal community of desktop and mobile players but in a bricks and mortar environment.“We recognise the imperative of keeping our product offering relevant to a generation of players which is both agile and mobile and NetEnt, which has a catalogue of top performing and recognisable content, is an ideal partner.”
NetEnt
NetEnt is a supplier of premium gaming solutions to the biggest names in the iGaming industry, and has some of the most exciting titles around.2016 has been a huge year for NetEnt, with some of the most critically acclaimed new releases being courtesy of the software provider. Including Aloha! Cluster Pays, Drive: Multiplier Mayhem, Theme Park: Tickets of Fortune, and the NetEnt Rocks trilogy, which is a celebration of 20 years in the industry for NetEnt, and has seen Guns ‘n’ Roses and Jimi Hendrix released, and Motorhead just around the corner.