Pragmatic Play signs deal with Ladbrokes Coral
Published on by Becky M.
Leading software developer Pragmatic Play have signed an agreement with Ladbrokes Coral, which will see their entire portfolio of slot games available to their players.Games will include Da Vinci’s Treasure, Wolf Gold and John Hunter and the Aztec Treasure which have proved to be popular with many players.
Commenting on the deal
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We are very pleased to have signed this agreement with Ladbrokes Coral, one of the world’s most respected and recognisable gaming brands.“We have worked hard to establish our portfolio as one of the most engaging collections of products in the industry, and this deal is a major step in the right direction.”Adam Goodall, Commercial Manager at Ladbrokes Coral, said: “We are always looking for opportunities to grow our online casino offering with top quality content, and Pragmatic Play’s games will be a valuable addition and enable us to keep delivering the best content to our players.“We look forward to capitalising on the opportunities this new partnership holds.”Pragmatic Play is one of the leading content providers in the iGaming Industry, who offer a multi-product portfolio that is inventive, mobile-focused and regulated. They aim to design the most engaging and evocative experience for all their customers over a range of products, which include bingo, live casino and slot games.Ladbrokes Coral was acquired by GVC Holdings in March 2018.