Published on 24th May 2016 by Andrew Mills

The potential of the Scandinavian market is clear when it comes to online gambling. iGaming has become a huge part of the gambling industry, and general consensus is that the time is right for Scandinavian countries to enjoy the full potential of this market.However, of the four countries (Norway, Sweden, Denmark, and Finland) only Denmark has taken on the issues that have up until now prevented the possible growth within the iGaming market. As a result, Denmark has been posting superb results since the liberalisation of its casino regulations.

Other Scandinavian countries

Norway, Sweden, and Finland have held fast to monopolising the system, with iGaming services legally provided by state-owned organisations.The EU has been leaning hard on Finland and Sweden in particular, to convince them to create online gambling legislative frameworks that would allow online operators to register for licenses within the country and tackle all pending issues in relation to the current state of affairs in both countries.

Why Scandinavia?

So what is it that gives the Scandinavian market such a huge amount of potential?For a start, some of the industry’s biggest names, including but not limited to NetEnt, Cherry AB, and Betsson come straight out of the region. The gambling spending rates per capita in Scandinavia are also amongst the highest in the whole of Europe.Scandinavia is also a very tech-savvy area, with citizens loving technology, and having a strong understanding of its power and potential.There is clearly a huge market in Scandinavia that is being restricted due to the regulations within Finland, Norway, and Sweden, but pressure is mounting and this looks set to change in the future.