Playtech signs long term deal with GVC

Software developer Playtech have signed a new long term partnership with GVC Holdings which will continue until 2025. This new agreement will see all of Playtech’s products and services made available to GVC brands in both existing and new markets.

Included in the GVC brands are Party Poker, Bwin, Casino Club, BetBoo, Gamebookers and Ladbrokes Coral.

Playtech’s products will be integrated onto GVC platform, which will then be made available to Roar Digital, the MGM-GVC’s US joint venture.

Kenneth Alexander, GVC CEO, said of the new partnership: “We are delighted that GVC has been able to agree a long-term relationship with Playtech. Even more of our customers will now be able to enjoy content from one of the world’s leading suppliers of high quality gaming product.

“At the same time, the added flexibility around migration of technology platforms enables us to accelerate the integration of Ladbrokes Coral.”

In a media release, GVC stressed that the company “will have greater flexibility migrating Ladbrokes Coral to the group’s in-house technology platform. Any acceleration of synergy phasing from previous guidance is primarily dependent on the timing of the migration of the Ladbrokes Coral technology platform, which will be determined in due course.”

Mor Weizer, Playtech CEO, added: “We are pleased to have reached a new agreement with GVC, which expands on the successful partnership we have established with Ladbrokes Coral over the last six years. This is testament to the strength of the Playtech proposition, and we look forward to supporting GVC over the coming years.”