Per Eriksson explains the secrets of Net Entertainment’s success
Published on by Becky M.
Net Entertainment is renowned throughout the industry for been brilliant experts at developing online casino games. This year, 2016, the people at NetEnt are celebrating their 20 year anniversary. Not only that, but they have also managed several other achievements – which have included being given several industry awards and releasing many new games that have proved very successful.
‘Clear Aim And Mission’
Per Eriksson is the Chief Executive Officer of NetEnt, and he has recently aired his thoughts on the success of the organisation he is leading. He was asked why NetEnt was such a strong player in the online casino industry, and why they were able to achieve such impressive levels of growth.Eriksson said that the answer was having a clear aim and mission from the earliest days of the company. At NetEnt, they were determined to be innovators who led where others follow – and pursued this goal relentlessly.
Huge Growth
The result of this innovative approach has been huge growth since 2007. NetEnt revenue has increased by 31% since then, and 2015 saw a 35% operating margin. Shareholders of the company have received one billion SEK since 2005.Eriksson has said that Net Entertainment’s huge success would not have happened without their scalable business model. The online casino industry has grown exponentially in recent years, and has become more and more popular with people all over the world. As a result of this, the technology and the demands of customers is constantly evolving. Net Ent have kept pace with the changes, and this has been an important part of their growth.Net Ent is a company that is completely focused on ensuring that every product they develop is of the highest possible quality. This has been a significant factor in the creation of 200 games in 25 different languages – which are enjoyed by online casino players all over the world.https://youtu.be/_zoA7FHd0vs