Paddy Power launches Urine Luck Campaign
Published on by Becky M.
Paddy Power, the online betting giant, has never shied away from being controversial when it comes to their advertising campaigns. The latest promotion is no exception, as they have taken advantage of the recent scandal surrounding the Olympics to entice potential punters. Paddy Power has stated that if an Irish or British Olympian loses to a Russian contestant, they will give customers their money back.The slogan for the latest campaign by Paddy Power is certainly memorable, even if it is not to everyone’s taste. ‘Urine luck’ is a cheeky dig at Russian Olympic competitors who were recently caught up in accusations of using performance enhancing drugs as part of their efforts to win at the 2016 Olympic Games in Rio.
Passed The Buck
The International Olympic Committee (IOC) has bowed out of making a pronouncement on the allegations of doping, and have chosen not to ban Russia from the Games. Instead, the IOC has passed the buck to the International Federations, who have to decide which nations are eligible to take part in the world sporting event.
‘Urine Luck’
Paddy Power’s response to the controversy surrounding Russia’s involvement with the Olympic Games is to state: ‘Urine luck. Money back as a free bet if a Team GB or Ireland athlete finishes second to a Russian’.Paddy Power have released this advertising campaign to several newspapers throughout Britain and Ireland, and have said that this is their attempt to soothe the concerns of punters who want to place a bet during the 2016 Olympics. They have said that this promotion is the antidote for those who are ‘worried’ about ‘Russian dopes’.Ken Robertson is Advertising Director at Paddy Power Betfair, he has a witty response to queries about this latest campaign: ‘When we heard about the IOC’s decision we were Russian around to see if we could help our punters, and money back as a free bet if a Team GB or Ireland finishes second seemed like a dope idea’.