Published on 27th February 2015 by Becky Mosley

Popular casino site, Spin Genie, is set to launch its first ever TV ad. Gaming Realms, the company behind Spin Genie, is paying out a reported seven figure sum for the ad in order to gain more exposure for the brand.While Spin Genie has been around for a while now, it has recently undergone a complete redesign. The company has kept the same elements of its games, but has introduced a new mascot, site design and logo.

Ad Is Like A Video Game

The advert will run for just 30 seconds, but Gaming Realms has gone all out to ensure it makes a big impression. The graphics are said to be immaculate s you are taken on a journey through the eyes of a genie. Taking you through a magical land, it feels more like a video game than an advert. A lot of praise has been given for the ad and the company is confident it will increase membership.Most of the major channels will be featuring the ad during primetime including Channel 4, ITV and Channel 5. It will also be shown on Sky TV slots, as well as appearing as a special video on Facebook. In order to gain the most exposure, the ad will also be placed on YouTube.

TV And Digital Marketing

Chief Marketing Officer at Gaming Realms, Simon Smiley, said: “The TV advert is a bit of departure from what you might expect from a slots or casino site. The ad reflects the games style nature of Spin Genie as well as the adventure and journey the user goes through.”As well as spending seven figures on the TV ad, the company is also going to be spending a large amount on digital media. It will run on various digital platforms. It is rumoured even more will be spent on its digital campaign.