Published on 22nd July 2015 by Becky Mosley

Leading online gaming company Virgin Games has unveiled a new look across its portfolio of websites.The rebuild, which is the first time the company’s websites have been completely rebuilt in its 11-year history, include the Casino, Bingo, Poker and www.virgingames.com sites.

Growth Of The Company

However, the decision to rebuild didn’t come lightly as Virgin Games CEO Simon Burridge explained: “The website launch is the latest milestone in our Company’s growth. In the last 18 months we have signed over 10 new content partnerships and launched more than 125 new games on our site. All these new content partnerships are integrated into our bespoke platform and are centred around a single customer account. Turning our focus onto a website redesign after such an influx of content has been a natural progression for the business.”

Hard Work Paid Off

And once the decision was made to redevelop the site, a lot of work went on behind the scenes to make sure the end result was customer focused. In-depth usability testing was undergone and customer feedback analysed over a period of eight months. On top of that, six months were spent working on the rebuild and the new design.Burridge says that the experience of customers using Virgin Games was paramount to the redevelopment. “As a Virgin company it’s essential that our philosophy follows that of our brand – to be a customer centric business,” he said. “We had a soft launch of the website at the end of August and the feedback from our players has been overwhelmingly positive – proof that listening to the customer and putting them at the heart of what we do always pays off.”

Crisp New Design

And it seems Burridge may be right. The new site has banished the dull dark hues that previously dominated the site and replaced them with a clear crisp new design that is much more attractive. Navigation between the different areas of Virgin Games is easy and overall the site is very well laid out. This should of course boost traffic and we wouldn’t be at all surprised if Virgin Games sees an increase in the number of new members registering.