Published on 22nd April 2016 by Becky Mosley

It had been rumoured for some time, but it now looks to be all but confirmed, as Mr Green will now be stepping into the hyper competitive sports betting market. How they look to be going about this is through a deal with popular sportsbook software provider Kambi. The agile nature of the Kambi platform is what looks to have secured the deal, as it should have the ability to slot in seamlessly alongside the award-winning casino markets that Mr Green already makes available.

Personalised Sports Betting Service

Speaking on Mr Green’s decision, Kristian Nylen (Kambi Group CEO) said, “The fact that Mr Green has chosen Kambi’s managed service is further testimony to the quality and integrity of our offering. We look forward to empowering Mr Green to create a personalised sports betting experience for its customer base”. It is evident that Mr Green sees the decision to branch into the world of sports betting as a move that will improve the company’s bottom line. Jesper Kärrbrink (Mr Green CEO) confirmed this when he said, “After an intense selection process, I believe that in Kambi we have found the perfect partner. In addition to having a proven financial performance track record in regulated markets, we found its flexible tool-set and data driven approach to player experience compelling. This combination will undoubtedly help us to successfully expand into the sports betting vertical in a differentiated way”.

Ever Expanding Mr Green

Mr Green currently operates in 13 different countries, with it scooping the respected IGA Operator of the Year in 2013, 2014, and 2015, while it also claimed a Mobile Operator of the Year award in 2016. Showing that the brand has grand ambitions in 2016 and beyond, the expansion of Mr Green into the world of sports betting is certainly something worth keeping an eye out for.