Midnite Casino Breaks New Ground as Official UK Betting Partner of the Snooker World Championship
Published on by Zena Grantham
In a significant move, Midnite Casino has been announced as the Official UK Betting and Casino Partner for the 2025 Snooker World Championship. The Halo World Championship will take place from April 19 to May 5 at Sheffield’s iconic Crucible Theatre. The event features 32 of the top snooker players competing for a £500,000 prize and to topple the reigning champion, Kyren Wilson.
Strategic Partnership
Midnite Casino was founded in 2018 by Nick Wright and Daniel Qu and has since become a leading UK-based online gambling platform. The partnership with the World Snooker Tour (WST) represents a significant milestone for Midnite Casino’s expansion. It aligns the brand with one of the most prestigious sporting events in the world.
Nick Wright, Co-Founder of Midnite, commented:
“We are dedicated to bringing fans closer to the game they love. It doesn’t get any more intimate than the fan experience at the Crucible for the World Snooker Championship, where the sport’s most unforgettable moments are created. Our partnership will be more than just a logo in the background. We look forward to unveiling a series of fan-first activities throughout the tournament and ensuring Midnite is in the middle of more magical memories.”
Global Audience
The World Snooker Championship boasts a global audience. Last year, approximately 500 million fans tuned in to broadcasts from the BBC, TNT Sports, Eurosport, CCTV5, and WST Play. The extensive reach will provide Midnite with unparalleled exposure to a worldwide audience.
Responsible Gambling
Peter Wright, Chief Commercial Officer of WST, highlighted the values of both the organisations:
“We are thrilled to join forces with Midnite for the first time on our biggest tournament. They are an ambitious brand. They are committed to the user experience and bringing fans together to enhance interaction using technology that pushes boundaries. Most importantly, they place the highest priority on having fun in a responsible way on their platforms.”
He continued:
“They are excited to join our journey as a sport because, through the World Championship, we can offer massive exposure for Midnite’s brand on a global scale. We look forward to working with their team across the 17 days. There have been so many great moments at the Crucible. My own favourite is the last frame of the 2023 final when Luca Brecel won the title, as it was incredible to see such a flamboyant young player bring the crowd to its feet with his style of snooker.”
As the championship fast approaches, the partnership is set to add a new dimension to the event. It will provide fans with new opportunities to engage with the sport. The collaboration signifies a new era for Midnite and the World Snooker Championship. Fans and players can look forward to an exciting tournament this year.