LeoVegas wins Swedish licencing appeal

LeoVegas have won their appeal against the state regulator Spelinspektionen, who had previously restricted their operating licence to a 2 year period. They will now be able to operate with a 5 year licence, which is the maximum allowed.

The licence was previously restricted to LeoVegas due to them committing violations according to the UKGC laws on advertising.

It was argued during the appeal that an issue that had arisen in another country should not have any bearing on the conditions of a licence in Sweden.

The said violations were said to have occured back in 2016, and that they were relate to a computer error which was promptly rectified once they were made aware of it. Since then the operator has been fully compliant with the licensing terms which have been set out by the UKGC.

Commenting on the decision

“After our investments in regulatory compliance and our experiences from regulated markets, this decision is a receipt that we are conducting a professional business,” noted Gustaf Hagman, group CEO of LeoVegas.

“I am proud of our teams that have delivered this in the difficult-navigating environment in which we operate. The extended license gives us continued peace of mind in the Swedish market, where we take market share month by month.

“We also see that several smaller players are leaving the market at the same time as the marketing has diminished. With our eight gaming licenses I look forward to a continued offensive expansion, and this year alone we have gone live in several new markets and we will continue to focus on profitable growth.”