LeoVegas marketing campaign gets underway
Published on by Becky Mosley
Online casino LeoVegas is celebrating its first year anniversary in the UK market by launching its first major television advertising campaign.
New Advert
The online casino has teamed up with London agency Now, to create the 30-second advert which will be shown across terrestrial and satellite television.
Company Mascot
Entitled ‘King of Mobile’, the advert introduces you to the company’s mascot Leo the lion, and a special promotion to support the new ad gave customers the chance to win up to £250 cash.
Tweet A Selfie With The Prize
LeoVegas released 999 balloons, 200 of which contain £5 and one with £250. The lucky winners most likely to be in West Yorkshire, have to tweet a selfie with the prize with the hashtag #FlyingHigh.
Celebrate the Launch
The UK Head of LeoVegas, Shenaly Amin said: “LeoVegas.com brings the thrills of the Vegas Strip direct to your mobile and we wanted to extend that even further by giving everyone the chance of finding some extra cash to celebrate our launch.”
Something Different
The UK is an exceptionally tough market, but I feel that when you look at our competitors we are offering something a little bit different, which is not only reflected in this advert but also the progress we have made over the past 12 months,” added Mr Amin.
New Video Slot Game
Leo Vegas has also launched a new video slot game. Vegas Party is a 5-reel and 3-row game, created by the world’s leading developer Net Entertainment. It features a Linked Reels function, which gives players 243 ways to win.