Published on 1st July 2016 by Becky Mosley

The online sports betting world is now facing up to a fresh new reality, this reality relates to the fact that you can only go so far with real-life betting markets. There are only a set number sports to be covered, which means that bookmakers such as Ladbrokes are having to look elsewhere for content. Speaking of Ladbrokes, showing that they remain one step ahead of the curve in such matter, the company has recently announced a deal with key virtual sports production name SIS.

Increase Ladbrokes Catalogue

In the pipeline for some time, the deal represents an increase in the available Ladbrokes product catalogue, as it will now be able to offer players six times the amount of wagering opportunities than was previously available. How this is set to come about is through the arrival of second-generation game offering, which includes Motor Racing, Motorbike Racing, Cycling, Greyhound Racing, and most importantly Horse Racing. Speaking on the usage of SIS products at Ladbrokes moving forward Marc Thomas (SIS Head of Product) said, “SIS Infinite Gaming is forging a new role for ‘virtuals’ in the online market, providing a perfect cross-sell product between casino and sportsbook. We’re excited to be working closely with Ladbrokes, delivering to their customers another reason to stay on their site throughout a busy summer of sport”. He also said, “The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with Ladbrokes.”

Advanced Game Play

What is making the SIS product catalogue so appealing, especially in the eyes of players, is the advancements that have been incorporated. Through this new generation of games, three new camera angles and a full-screen mode have all been included. Giving Ladbrokes members plenty of reason to get excited, the arrival of SIS products could well give the brand an extra degree of zip in the months to come.