Ladbrokes Partners Up With English Football Association
Published on by Andrew Mills
Giant of the bookmaker industry, Ladbrokes, has sealed a major deal with the English Football Association (FA), the governing body of football in the UK.Regarded as one of the top domestic football leagues in the world, rivalled only by Spain’s La Liga, this deal looks to be lucrative for Ladbrokes. The comes hot on the heels of two other big deals that have been secured recently by the company, with Ladbrokes becoming the official sponsor of the Players Championship Snooker Tournaments and the 2016 World Grand Prix.
Exclusive group
As a result of this deal, Ladbrokes becomes part of a very select group of official FA partners. With the new season starting in August, Ladbrokes are hoping that next year will see the same levels of excitement that the Premier League saw this year with Leicester accomplishing the biggest upset in English football history by winning the league.Those who bet on English football do tend to gravitate to first division football, but Ladbrokes are also expected to capitalise on the betting popularity that surrounds the FA Cup.
Betfair and Arsenal
Ladbrokes are not the only company who have recently raised their profile in relation to English football, with Betfair recently extended and expanding its deal with Arsenal football club.With better branding exposure for home games guaranteed, and a three-year partnership as the club’s official betting partner in Europe, South and Central America, there is still more detail of the agreement to be announced, but it’s clear that Betfair, similarly to Ladbrokes, is looking forward to a higher profile relationship with Premier League football in years to come.