Ladbrokes Agree Terms to Extend Snooker Sponsorship
Published on by Andrew Mills
Ladbrokes and World Snooker have come to an agreement which will see the bookmakers providing title sponsorship for the World Grand Prix and Players Championship for a further two years.The deal will see the bookmakers continue their sponsorship of both major tournaments for their 2017 and 2018 editions.
The tournaments
The Ladbrokes Grand Prix runs from February 6th to 12th at the Guild Hall in Preston and has a grand prize of £100,000.The Ladbrokes Players Championship takes place between March 6th and March 12th and boasts a prize of £125,000 for the winner.Both of these tournaments will be televised on ITV4.
Delighted
Kristof Fahy, Ladbrokes CMO, announced the renewed sponsorship, saying:“We’re delighted to extend our partnership with World Snooker following hugely successful tournaments this year. We’re incredibly passionate about sport at Ladbrokes and it’s great to have the World Grand Prix and Players Championship as part of our extensive sponsorship portfolio for another two years.”Barry Hearn, chairman of World Snooker, added:“We are thrilled to have Ladbrokes on board for another two years for these two extremely prestigious events. Ladbrokes has been a fantastic supporter of snooker over many years. The exposure they will gain through extensive coverage on free-to-air television will be outstanding.“For the players, the race to qualify for the Ladbrokes World Grand Prix and Ladbrokes Players Championship is well underway, with every pound counting towards their position. At the moment there are two amateur players inside the top 32 while some of the big names have catching up do to. It’s going to be fascinating to see that race unfold over the coming months. And it is a cut-throat race because the players who don’t make it to either event will be left behind in the world rankings.“For the fans in Preston and Llandudno it’s a fabulous chance to see the very best players in the world, so don’t miss that opportunity.”