Blueprint Gaming Expands Bet365 Partnership with Exclusive Kong 3 Even Bigger Bonus
Published on by Zena Grantham
Blueprint Gaming, part of the Merkur Group, has strengthened its partnership with global betting giant bet365 through the exclusive launch of Kong 3 Even Bigger Bonus.
The new slot game builds on the popularity of Kong 3, which was released in March 2025. It features upgraded features along with the strong backing of the Bet365 brand. Early indicators show the game has had a positive response. Bet365 has reported a significant increase in player numbers and stakes, which have already exceeded company targets. According to the operator, it is outperforming previous collaborations with Blueprint since their partnership began in 2023. The result is a compelling package that combines subscription content with the operator’s unique identity.
Gameplay and Features
Kong 3 Even Bigger Bonus delivers a vibrant and layered slot experience and includes:
Progression-Based Bonus Trail: Collect ‘Cash Prize’ symbols via a Cash Collect mechanic. If a Collect symbol lands on reel 1 or 6, it gathers all visible cash prizes and advances you along a trail of feature unlocks. These include new collect symbols (rhino, tiger, parrot).
Treasure Blitz & Bonus Trail: Unlock the trail’s Treasure Blitz mini-board for fast payouts or a shortcut to the top-tier Super Kong Bonus Spins.
Super Kong Bonus Spins: Players choose one of three modifiers: extra spins, more frequent collects, or a boosted trail for enhanced returns.
The slot features the same lush, cartoon-style jungle theme with animated wildlife and lively symbols. It builds on the already popular franchise.
Brand Confidence & Future Plans
Jo Purvis, Blueprint’s Director of Marketing, PR and Events, framed the launch as part of a new strategic approach:
“This exclusive release with our long‑term partner bet365 marks a new phase of tailored content that will run alongside our dazzling monthly releases.
Kong 3 Even Bigger Bonus has been a standout launch for us in 2025, and this exclusive version is already proving that customisation, when combined with strong brand recognition, can drive exceptional results.”
bet365’s spokesperson added:
“Thanks to our partners at Blueprint Gaming, Kong has returned to bet365 Casino in bespoke style. Stomping his way onto our platform, we’re thrilled to launch bet365 Kong 3 Even Bigger Bonus across multiple territories globally.
Players can go bananas in this exclusive offering and unlock the King Treasure Blitz and even Bigger Bonus features!”
What’s Next?
This isn’t the first time Blueprint and bet365 have teamed up, and it probably won’t be the last. After a series of successful collaborations, both companies have indicated plans for more specialised partnerships. These are expected to take place in the upcoming months. Nothing’s been confirmed as yet, but given the positive response to Kong 3 Even Bigger Bonus, it’s hard to imagine them stopping here.