iSoftBet and Pragmatic Play come together for new content partnership
Published on by Becky M.
Always looking to grow and improve, it seems that iSoftBet has its finger on the pulse when it comes to giving players what they want. Even though it is a deal that had long-been rumoured, it seems that iSoftBet’s decision to add Pragmatic Play content to Game Aggregation Platform (GAP) still caught a few off guard. What is soon to become a part of GAP certainly has players chomping at the bit, as more than 20 titles are set to become an element within the proprietary iSoftBet platform.
‘Looking To Enhance Our Product’
Developers of all sizes are always on the hunt for fresh content, with it looking like iSoftBet having secured quite the coup in announcing a deal with Pragmatic Play. Speaking on the news and how it will impact iSoftBet moving forward, Michael Probert (iSoftBet Head of Business Development) said, “We are always looking to enhance our product offering, and the addition of Pragmatic Play’s content is particularly great news for our customers. Pragmatic’s slots are famous for being innovative and popular in the industry, and it is a pleasure to partner with a company that shares our values of creating the very best experience for customers.”
Pragmatic’s Continued Development
Pragmatic Play also sees the deal as a step forward for the brand, as Yossi Barzely (Pragmatic Play Head of Sales and Business Development) said; “Integrating with iSoftBet’s suite of games marks a significant milestone in Pragmatic Play’s continued development. With this partnership, we expect to offer our clients an exclusive gaming experience and access to one of the best online slots libraries in the world. With iSoftBet’s great track record in the business, we are expecting a long fruitful partnership.”Coming together for the good of players, it looks like the deal between iSoftBet and Pragmatic Play is something worth keeping an eye on in the months to come.