Published on 13th May 2016 by Becky Mosley

As far as online casino groups go, few in the world are as big as Rank. Featuring several marquee brands and a solid business structure, there is no denying the prominence of Rank, but from the looks of things it seems that it has been a mixed bag for the group as of late. This is because while the digital performance of Grosvenor has been boosted by a 35% rise in revenue, Mecca Bingo has failed to deliver what was expected during the same time frame.

Digital Platform

What has helped Grosvenor grow has been its brand new digital platform. Supplied by Bede Gaming and introduced earlier this year, it looks to have made the brand appear much more approachable to gamblers. Through the integration of the new digital platform, functionality has by all accounts improved, with customer numbers improving as a result. Given the degree of positivity surround Grosvenor, management believes that this success can improve over the long-term. Sadly, this has arguably come at the expense of another Rank brand in Mecca Bingo, which through short-term friction has seen revenues dipped by 5%.

Most Brands Making Progress

Speaking on the performance of Grosvenor and its importance with regards to the future development of Rank, Henry Birch (Rank Group Chief Executive) said, “I am pleased with the Group’s performance during this 19-week period. We have seen continued like-for-like revenue growth across all of our brands and the performance in our Grosvenor digital business has been particularly encouraging”. In a board issued statement, company directors issued similar sentiments, “We are encouraged that most brands have continued to make like-for-like progress and we expect the Group’s full year performance to be in line with management’s expectations. Rank is in a strong financial position, possesses market-leading brands with multi-channel distribution and has a clear strategy for sustained long-term growth.”