EveryMatrix Strikes Landmark Content Deal with bet365
Published on by Zena Grantham
EveryMatrix has confirmed its most significant content aggregation partnership to date, securing a high-profile agreement with bet365 that will see the operator gain access to thousands of new casino titles.
SlotMatrix
The agreement expands bet365’s portfolio through SlotMatrix, EveryMatrix’s aggregation platform. SlotMatrix boasts over 37,000 titles from more than 350 suppliers. In addition to this vast catalogue of third-party content, bet365 will have access to EveryMatrix’s in-house content from more than 40 external partners.
The rollout includes regulated markets such as the UK, Germany, the Netherlands, and Mexico, with additional territories expected to follow. Beyond content, the arrangement also supports in-house games development, expands external partnerships, and provides customer support services within SlotMatrix.
EveryMatrix Strengthens Presence in Regulated Markets
SlotMatrix continues to grow, recently adding the new title Fortune Llama Hyper Heist to its line-up. Meanwhile, EveryMatrix has strengthened its UK footprint through turnkey partnerships with BetTom, The Palaces and independent bookmaker Ken Howells, as well as the opening of its London office in May.
Ebbe Groes, EveryMatrix Group CEO & Co-Founder, described the significance of the agreement: “Today is very significant for the Group. It highlights just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals. We’re thrilled that such a world-renowned brand as bet365 has put its faith in us to drive its content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform, there really is no ceiling as to how far it can go.”
A bet365 spokesperson echoed the sentiment, saying: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”