Betway Becomes the New Global betting Partner of Manchester City FC
Published on by Becky M.
Manchester City, the reigning Premier League champions, has entered a multi-year partnership with Betway, a prominent online betting and gaming brand owned by Super Group. The strategic alliance, which begins with the 2024/25 season, designates Betway as Manchester City’s Official Global Betting Partner.
Landmark Announcement and NYSE Celebration
The partnership was officially unveiled during Manchester City’s pre-season tour of the United States. To commemorate this significant deal, executives from both Manchester City and Super Group participated in the ceremonial ringing of the Opening Bell at the New York Stock Exchange (NYSE) on July 26, 2024. Ferran Soriano, CEO of City Football Group, and Neal Menashe, CEO of Super Group, marked the occasion, symbolising the start of this high-profile collaboration.
Under the agreement, Betway will feature prominently across Manchester City’s digital platforms and in-stadium assets. The exposure is set to significantly enhance Betway’s brand visibility, leveraging Manchester City’s vast global fanbase. The collaboration also promises a range of joint activations and exclusive content designed to improve fan engagement.Ferran Soriano expressed his excitement about the partnership, highlighting Betway’s strong reputation and history in sports sponsorship. He noted, “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space, and we’re excited to work together throughout the partnership.”
Clear Focus on Responsible Gambling
A key component of the partnership is the commitment to promoting responsible gambling. Players, coaches, and management teams will receive industry-led training on betting integrity and responsible gambling practices. The initiative aligns with Manchester City’s ongoing efforts to support ethical behaviour and integrity in sports.Neal Menashe, CEO of Super Group, emphasised the importance of the deal, stating, “This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”