Published on 4th July 2016 by Andrew Mills

In another of a plethora of partnerships between bookmakers and prestigious football clubs, BetVictor has announced that it has entered a partnership with Liverpool Football Club.The agreement between the two will see the bookmakers become the Global Online Betting Partner and Training Kit Partner for the Premier League club.The partnership will also lead to substantial BetVictor branding at Anfield, and unique offers for Liverpool fans, including the chance to bet on Liverpool at 50/1 to win the league through the club’s website.

Delighted

BetVictor will find this deal a huge boost to their visibility throughout the world, with the prestige of Liverpool’s history and the Premier League itself playing equal part in this.BetVictor Chief Executive Officer, Andreas Meinrad explained his joy at the partnership:“We are absolutely delighted to announce our partnership with Liverpool Football Club. They are one of the most instantly recognisable clubs in world sport, and have a history of success and of doing things the right way.“We’re looking forward to working with such a great Club and to be able to engage with their incredible fan base; we see them as an ideal fit to help with our ambitious growth plans.”Meinrad’s sentiments were echoed by Liverpool’s Chief Commercial officer, Billy Hogan, who said:“We’re delighted to welcome BetVictor to the Liverpool FC family as a Principle Partner. We can’t wait to work with such an ambitious brand with a great bookmaking heritage for the next three seasons, bringing unique offers and content to our fans around the world.”The partnership will last for three-years initially, and will also see BetVictor branding utilised the famous LFC press conference backdrop.Existing customers can currently enjoy 4/1 odds on Liverpool winning any major competition in the coming season.