Betfred extends agreement to sponsor the World Snooker Championship

Published on 3rd May 2019 by Becky M.

Bookmakers Betfred have agreed to continue with their sponsorship of the World Snooker Championship until at least 2021.The deal was signed on the 1^st of May by Fred Done, chairman of Betfred and Barry Hearn, World Snooker chairman at the Crucible Theatre in Sheffield which is the home of the tournament.Betfred have been sponsors of the snooker tournament since 2015 and prior to that from 2009 to 2012. This years’ tournament started on the 20^th of April with the final being on the 6^th of May. Over the 17 days , 32 of the top snooker players will do battle with the hope of getting their hands on the prestigious trophy and £500,000 in prize money.

Commenting on extension

Betfred have been the sponsor of the tournament since 2009 and speaking about the extension of their sponsorship, Hearn said: “We are delighted to extend our partnership with Betfred for at least another two years. This is our biggest event and it is fitting that we are working alongside a fantastic sponsor. Half a billion people across the planet will be fixed to the action over the coming days as the 2019 Championship reaches its conclusion.”Whilst Done the founder of Betfred commenting on the extension of the deal with World Snooker said: “At Betfred we absolutely love sponsoring the World Snooker Championship. It’s a fabulous event which receives massive exposure around the world. And the Crucible is a very special place. We look forward to working with World Snooker for years to come.”