Betfred are now official Bookmakers of Ascot and Royal Ascot
Betfred has signed a 3 year deal with Ascot which will allow them to open two betting shops within the Grandstand area and also see them as sponsors for the Betfred Heritage Handicap on Summer Mile Day, which will be held on the 13th of July.
In addition to this they will be named as official bookmakers for the upcoming Dubai Duty Free Shergar Cup which is due to be held in August.
This is an extension of the agreement with Fred Done via Totepool which saw the Bet with Ascot, which was launched last year.
Fred Done, Betfred Founder, praised the alliance: “A big thank you to the Ascot team who have been a pleasure to work with and I am delighted to have agreed a deal to become the official bookmaker of Ascot and Royal Ascot and to see the Betfred brand back on the racecourse.
“I will be offering Ascot punters the terrific value and bonuses available in all of our high street shops and look forward to welcoming you to the newly refurbished Betfred shops.”
Guy Henderson, Chief Executive Officer at Ascot Racecourse, also welcomed the new relationship: “We welcome this further strengthening of ties with Betfred, following the launch of Bet With Ascot last year in partnership with Totepool and, at Royal Ascot, the Hong Kong Jockey Club.
“Our thanks go to Roy Holbrook and Winning Post Bookmakers for all their support in their tenure as our on-course betting shop provider.”
Chief Commercial Officer at Ascot Racecourse, Juliet Slot, added: “We are delighted to welcome Betfred back to Ascot as Official Bookmaker. On course, Betfred will manage our fixed odds offering from two shops within the Grandstand.
“Betfred join our portfolio of 14 other Official Supplier brands and will be an important part of helping us deliver an excellent customer experience alongside our own pool betting operation, Bet With Ascot. We look forward to further developing our relationship with Betfred.”
