Published on 2nd June 2016 by Becky Mosley

Arsenal and Betfair have solidified their partnership, and have made the commitment to work together until 2019. The move sees Betfair become the team’s Official Betting Partner on a global basis. The countries that will benefit from this are the UK, south and central areas of the United States, and of course Europe.

Promote The Brand

This is an impressive deal for Betfair, as it means that they have many opportunities to promote their brand, including at all domestic games at Emirates Stadium. The sports betting giant is also able to roll out the red carpet on match days, treating business associates and customers. In doing this, Betfair will gain even more credence as a trusted brand.The collaboration between Betfair and Arsenal means that the first players will be working directly with the sports betting provider. Arsenal players will take active roles in marketing and advertising, allowing Betfair to expand its share in the industry at unprecedented levels. The popular football team’s social media pages and other online networking sources will also be a vehicle for Betfair’s communications.

Promotions For Arsenal Fans

Betfair is considered one of the biggest gambling organisations online in the world. When the provider recently merged with Paddy Power, it became a major player in a global industry. The expansion is set to continue as Betfair are now planning to special promotions to Arsenal fans, and to run targeted campaigns around the dates of big matches.Paul Gambrill is head of marketing at Betfair, and said that they were ‘thrilled’ about the new deal with Arsenal. He thinks that they are a ‘fantastic’ team, and commented that they ‘look forward to engaging with their incredible fan base again next season and beyond’.Arsenal’s Vinai Venkatesham said that they were ‘delighted’ at the new announcement, and that it would be the continuation of a ‘successful partnership’.