Betfair Scores Partnership Deal with Spanish Giants

Published on 19th July 2016 by Andrew Mills

Betfair has begun a partnership with Barcelona Football Club, which will run for three seasons as of the 2016-17 season.The deal will see Betfair become the official global partner of the football club, and gain access to a wide array of image association rights.

Exposure

Betfair will also be able to benefit from brand exposure through advertising at the world famous Nou Camp stadium, as well as access to Barcelona players for promotional campaigns.With many sports betting companies entering partnerships with football teams as of late, Betfair has aimed high and won with this partnership.

About Betfair

With headquarters based in Hammersmith, London, UK, Betfair Group plc is the world’s largest internet betting exchange.The recent merger with Paddy power that occurred in February, 2016, creating Paddy Power Betfair, has helped to grow Betfair further, although the two also work independently as brands as shown by the partnership with Barcelona football club, who are one of the biggest clubs in the world, with the likes of Messi, Neymar, and Suarez leading the pack.

Delighted

Barcelona’s vice-president of marketing and communication, Manel Arroyo, said of the deal:“FC Barcelona is delighted to sign a long-term collaboration agreement with Betfair, a prominent leading company in the field of sports betting.“We hope our members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences.”Paul Gambrill, director general of Betfair, echoed Mr Arroyo’s sentiments, adding:“We are delighted to have signed a long-term partnership with Futbol Club Barcelona. Barcelona are consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally.“We very much look forward to working with the club to offer the incredible fans unique promotions, content and experience.”