Published on 6th September 2014 by Becky Mosley

The online casino provider NetEnt (or Net Entertainment) has signed a deal with the UK-based online gaming operator, Betfair to increase the reach of one of the world’s leading sports betting providers already. 

Background

Betfair has almost a one million active customers and r is a longstanding pioneer in the online gaming scene, currently holding licenses in Italy Gibraltar, Spain, Malta, the United States and Australia. The company had revenues of £387m n 2013, a figure which they hope will expand as a result of this new deal. 

NetEnt offers

NetEnt is a premium, world-leading B2B supplier of digitally distributed casino systems and games, used by many of the industry’s most successful operators. 

What’s the aim?

This new deal will increase the amount of games that Betfair currently offer, whilst increasing the global reach of NetEnt.Managing Director at Net Entertainment Malta, Bjorn Krantz, commented ion this deal “We are very excited that Betfair has selected us as a partner and I wish them a warm welcome as a customer. This agreement will further strengthen NetEnt’ exposure on the UK market but also in other parts of Europe.” 

About Betfair

Betfair revolutionised the sports betting industry in 2000, by pioneering the Betting Exchange. Today they provide a full range of sports betting and gaming products include casino, slot and bingo – and have grown to become one of the largest online gaming operators in the UK market.Betfair floated on the London Stock Exchange in 2010, becoming Europe’s largest .com IPO. Since then the business has continued to develop, launching a traditional fixed odds Sportsbook in 2013 to expand its reach in the recreational market place, alongside a suite of unique products that integrate the Exchange and Sportsbook. Betfair is currently focussed on using its wide range of products to take its unique brand to a mass market audience.