Anthony Joshua stars in latest William Hill advert
UK bookmaker William Hill have launched their latest advertising campaign on the Eater weekend which features Anthony Joshua the unified World Heavyweight Champion . The ad was aired on multiple tv channels after the 9pm watershed, which included Sky, BT and ITV.
The brand-led campaign is a first for William Hill and is aimed to be shown after the watershed on TV and cinema as well and outdoors instead of the traditional way during the live football games.
About the ad
Charlotte Emery, Global Brand and Marketing Director at William Hill, said: “Our current brand narrative is ‘enjoy the moment’ and this new creative shows AJ landing a knockout blow before enjoying the moment as everything freezes while he dances around the stadium before returning to the ring to the adulation of his fans. The story emphasises how William Hill want all our customers to enjoy their betting with us and celebrate the moments while staying in control. We opted for black and white and a highly stylised creative to really separate this creative in tone and quality from the rest of the sector.”
Anthony Joshua has been an ambassador for William Hill since 2018, but has never been shown in any advertising campaign for them until now. He was due to defend his heavyweight title against Jerell Miller at Madison Square Gardens on the 1st of June, but Miller failed three separate drugs tests so the match has been cancelled.
