32Red pulled up by the ASA
Published on by Becky M.
The Advertising Standards Authority (ASA) have upheld two complaints which were made against Kindred Group’s 32Red brand.
Two adverts promoting the slot “Jack and the Beanstalk” which is available to play at 32Red were paid for ads on Google, which were said to be appealing to children.The ads were found on Google on the 25th of April 2019 when the person was doing a search for “Jack and the Beanstalk”.The first ad stated “Jack and the Beanstalk 32Red.com. Get a 150% Bonus up to £150. First Deposit Bonus & My Red Rewards Daily Offers. Join 32Red Casino today & get £15 free for every £10 deposited up to £150. 24/7 Support”.The second ad stated “Jack and the Beanstalk Get a 150% Bonus up to £150 32Red.com 32Red.com – First Deposit Bonus & My Red Rewards Daily Offers. Join 32Red Casino today & get £15 free for every £10 deposited up to £150. 24/7 Support. Award Winning Casino. Fast Payments. Types: 550+ Online Slots, Progressive Jackpots, Table Games, Live Casino”.32Red however did remove the ads when it was brought to their attention and have put things in place to ensure that no other high risk slots titles would appear as keywords when doing searches.A spokesman for Kindred, which owns 32Red, said: “We take a lot of care to make sure that games like this, which could appeal to under-18s, are not seen by people below that age.”On this occasion, an error meant that it could be seen on a third-party website for a short period of time. We put this right as soon as we were alerted to it. We regret this happened and have taken steps to make sure this does not happen again. 32Red takes its responsibilities extremely seriously.”