Mansion Target UK Market with New Casino.com TV and Taxi Ad Campaigns

Mansion are setting their sights firmly on dominance of the UK market with two new advertising campaigns due to launch this month. The first campaign, a TV ad campaign called ‘Are You Ready’, will be supplemented by Casino.com adverts on London Black Cabs with the intention of reinforcing both the message of the adverts, and brand recognition for Casino.com.

Successful past campaigns

MD and COO of Mansion, Shelly Suter-Hadad, spoke of previous successes in the UK market following similar campaigns:

“We’re getting solid results from the UK. It’s a growing market for us and following the rebrand earlier this year, it’s perfect timing to show new players what we’re doing is a bit different.

‘Today, the UK is Casino.com’s leading market, compared with minimal penetration prior to the last TV campaign back in 2013. We knew that any movement in the UK at that time was a direct result of the marketing we were doing. It proved very successful in really kick starting our player base in the UK.”

About the casino.com campaign

The sense of doing something different appears to be at the heart of the Casino.com message, after revamping the site back in April, the television ad campaign looks to subvert the norms when it comes to what players may expect, Ms Suter-Hadad explains:

“We’ve intentionally veered away from the elitist, VIP vibe or headache-inducing animation that’s commonplace on screen and are bringing something fun and fresh to the table. The concept is the Casino.com party, and everyone’s invited.”

The television campaign will launch later this month, alongside branding on London black cabs to match. With the revamp, and new offices in Gibraltar as of last month, Casino.com is certainly a name to keep your eye on going forward.