PlayOJO Jingle is Voted 23rd Most Memorable
TV and Radio Jingles; you either love them or hate them, but when they get stuck in your head or when you sing the jingle as soon as someone mentions the brand, then it’s done its job. In a recent survey of over 30,000 jingles, the ‘Play Oh Jo’ jingle, or sonic logo as they’re referred to as, has been ranked 23rd. It’s the No1 gambling operator with Foxy Bingo only just making the top 30.
What is a sonic logo?
These TV and Radio ‘jingles’ are known as sonic logos. They can be short songs, strap lines or sounds, designed to make a brand instantly recognisable and give it personality. There are so many brands where as soon as you hear the name, you immediately sing the song, jingle or strap line. For example: Just Eat, Go Compare, Funky Pigeon, Moonpig, We Buy Any Car or Heart FM, as soon as you think of them, you’re singing the jingle.
For the first time ever, these sonic logos have been reviewed by the SoundOut Index to determine how effective each one is. It has looked into how memorable and catchy they are and what impression they give about the brand itself. SoundOut developed their own tools and used over 10million data points to enable them to compile a list of the best. Industry professionals listed to each one and reviewed and analysed them all to rank them from most to least effective.
This report not only gives top ranking brands the confirmation that their sonic logos are effective, but it also creates a benchmark for other brands to utilise for any future marketing strategies.
PlayOJO Brand Identity
Although these jingles may sound simple with little thought applied in creating them, they actually have a huge impact on the brand identity and how a brand is perceived. Get it wrong and it could spell disaster.
Luckily for PlayOJO, their branding team did a great job and are pleased with their ranking. Peter Bennett, Head of Brand for PlayOJO said “We are honoured to feature in the 2021 SoundOut Index and to have outranked some of the biggest brands in the UK, as well as our online gambling industry rivals. This proves that our logo and audio branding has been and continues to be a huge success, forming a significant part of our brand identity and personality.”
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