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29 Aug 2023 By Zena Grantham

Mr Vegas Casino Announces Shirt Sponsorship with West Bromwich Albion

In a significant move, new online casino Mr Vegas, a subsidiary of the prominent gaming operator Videoslots, has unveiled a sponsorship agreement with the EFL Championship football club, West Bromwich Albion. This collaboration marks a significant milestone in the casino’s marketing efforts, particularly in the UK.

From Saturday, 26th August, the Mr Vegas logo was displayed on the back of the Albion strip while the team played Middlesbrough at The Hawthorns, marking their fourth game of the 2023/24 season.

Official Casino Partner

But the partnership doesn’t stop at shirt sponsorship. Mr Vegas will now hold the title of official casino partner for West Bromwich Albion. This strategic alliance aims to enhance the visibility and awareness of the online casino not just in the UK, but on a global scale.

Ulle Skottling, Deputy CEO at Mr Vegas, expressed his enthusiasm about the partnership, stating, “Mr Vegas has been received very well in the UK and we have the ambition to become a leading brand within the region. This new partnership with West Brom has given us the opportunity to target the second-largest city in the UK, allowing us to promote a range of activation and branding activities in Birmingham. We are really excited to see the Mr Vegas brand on full display.”

On the other side, Tomasz Chadwick, Albion’s Head of Commercials, shared his thoughts on the collaboration. He mentioned, “Mr Vegas is a new and exciting brand, and we are delighted that they have chosen to sponsor the Club. They are an ambitious company, and we very much look forward to a positive partnership which I am sure will be beneficial to both parties. It is incredibly important that we continue to source new partnership agreements that provide the Club with a strong commercial foundation. However, we remain committed to ensuring that any marketing activity we undertake for betting firms aligns with our stance of promoting responsible gambling.”

This partnership signifies a strategic move for both entities. For Mr Vegas, it’s a brilliant opportunity to enhance its brand visibility, especially in the UK and connect with the football fans. From West Bromwich Albion’s point of view, collaborating with a reputable brand in the online casino industry ensures mutual growth and success.