FDJ Sets Sights on Kindred Group in Strategic Acquisition Move

La Française des Jeux (FDJ), a leading French gaming company, intends to acquire the Kindred Group, a significant online betting and gaming industry player. This move will significantly change the gaming industry by demonstrating FDJ’s ambition to expand and increase its market presence worldwide.

The acquisition process is set to unfold with FDJ aiming to secure over 90% of Kindred’s shares, a strategy contingent upon regulatory approval. To streamline the transaction, FDJ has proposed a cash offer of SEK130 ($12.47) for each Swedish Depository Receipt (SDR) held, simplifying the financial dynamics for Kindred’s shareholders.

Kindred’s Board of Directors has thrown unanimous support behind FDJ’s offer, signalling a positive reception to the merger within Kindred’s ranks. Stéphane Pallez, Chairwoman and CEO of FDJ Group expressed enthusiasm about the acquisition, stating, “This proposed acquisition of Kindred aligns perfectly with our strategic vision. It diversifies our portfolio and solidifies our footprint in the competitive European online betting and gaming market.”

Pallez further highlighted the synergy between FDJ and Kindred, noting the complementary nature of their operations and shared values. This merger is expected to leverage the strengths of both entities, combining FDJ’s robust lottery and betting operations with Kindred’s innovative online gaming solutions.

Kindred CEO Nils Andén shared his optimism about the merger, viewing it as a milestone that will catalyze Kindred’s strategic initiatives and foster growth in key markets. “Joining forces with FDJ represents a significant leap towards achieving our goal of 100% locally regulated revenue, enhancing our offerings and reaching new heights in the gaming industry,” Andén remarked.

In preparation, Kindred is set to convene an Extraordinary General Meeting on March 15 to lay down the groundwork for a strategic integration plan. Andén also expressed confidence in the merger’s potential to create a leading online gaming business, praising FDJ’s recognition of Kindred’s talented team and valuable assets.

As the offer period extends until the end of the year, the gaming industry watches closely as FDJ and Kindred embark on this transformative journey. This acquisition signifies FDJ’s strategic expansion and heralds a new era of innovation and collaboration in the gaming and betting sector.