Betfred Partners with PandaScore to Supply Esports to its Customers
Betfred, the well-known UK-based bookmaker, is making moves to establish itself as a major player in the growing esports market.
Recently, Betfred announced a partnership with Pandascore, a French provider of esports data and analytics. This partnership is a significant step forward for Betfred’s esports ambitions and signals the company’s intention to become a major player within the esports industry.
The Betfred-Pandascore Partnership: What Does it Mean?
The partnership between Betfred and Pandascore is significant for several reasons. First, it gives Betfred access to a vast amount of data and analytics on esports events and matches. This data enables Betfred to offer more accurate and informed odds on esports events, which is crucial in attracting and retaining customers in the competitive world of online betting.
Second, the partnership with Pandascore allows Betfred access to a wealth of expertise in the esports industry. Pandascore is at the forefront of esports data and analytics and has been for several years developing a reputation as a trusted and reliable provider of esports data. This expertise is invaluable to Betfred as it seeks to establish itself in the esports market.
The Growth of Esports Betting
The esports betting market has grown rapidly in recent years, and it shows no signs of slowing down. According to a report by ResearchAndMarkets.com, the global esports betting market is expected to reach $20 billion by 2025, growing at a CAGR of 29% from 2020 to 2025. This growth is driven by several factors, including the increasing popularity of esports, the rise of online gaming, and the growing acceptance of esports as a legitimate form of entertainment.
As the esports market continues to grow, traditional sportsbook operators like Betfred are looking to capitalise on this trend by expanding their offerings to include esports betting. However, esports betting does present its own challenges.
The Challenges of Esports Betting
One of the biggest challenges facing traditional sportsbook operators in the esports market is the unique nature of esports. Unlike traditional sports like football or basketball, esports is a digital sport that is played entirely online. This presents challenges in terms of data collection and analysis, as well as understanding the nuances of different games and tournaments.
Another challenge is attracting and retaining a new generation of customers. Esports appeals primarily to younger audiences, who have grown up with online gaming and are accustomed to a different style of entertainment. This means that traditional sportsbook operators have to find ways of adapting their offerings to appeal to this new generation of customers.
Betfred’s Strategy for Success
Despite these challenges, Betfred is well-positioned to establish itself as a major player in the esports market. The company has a strong brand and a loyal customer base, which it can use to its advantage to attract new customers to a new generation of sports betting. Additionally, the partnership with Pandascore authorises Betfred access to a wealth of expertise and data, crucial to Betfred’s success in the esports market.
Betfred’s strategy for success in the esports market will be based on several key factors. First, the company must provide a wide range of esports betting options to attract and retain customers. This requires a deep understanding of the esports market and the ability to deliver odds on a wide range of different games and tournaments.
Second, they need to focus on providing a high-quality user experience for its esports customers. This involves developing intuitive and user-friendly interfaces for its online betting platform, as well as offering a range of features that cater to the specific needs of esports bettors. These features include live streaming of esports events, in-play betting options, and real-time data and analytics.
Another key strategy is to build partnerships with esports teams and organisations. This will help Betfred establish itself as a trusted and respected partner in the esports industry and gain access to exclusive content and data, used to enhance its esports offerings.
Finally, investment in marketing and promotion to attract new customers to its esports offerings, partnering with influencers and content creators in the esports community, as well as running targeted advertising campaigns on social media and other digital channels.
Conclusion
The partnership between Betfred and Pandascore is a significant development for both companies and for the esports industry as a whole. As the esports market continues to grow, traditional sportsbook operators like Betfred are well-positioned to capitalise on this trend by expanding to include esports betting. However, this will require a deep understanding of the unique nature of esports, as well as a commitment to providing a high-quality user experience and building strong partnerships with esports teams and organizations.
FAQs
What is esports betting?
Esports betting involves placing bets on the outcome of esports events and tournaments, such as League of Legends, Dota 2, or Overwatch.
Is esports betting legal?
Esports betting is legal in many countries, although the legality of online gambling varies from country to country.
How do I get started with esports betting?
To get started with esports betting, you will need to find a reputable online sportsbook that offers esports betting options. You will then need to create an account, deposit funds, and place your bets.
What are some popular esports betting markets?
Some popular esports betting markets include matchwinner, handicap betting, over/under betting, and outright winner betting.
What are some of the challenges facing the esports betting industry?
Some of the challenges facing the esports betting industry include the unique nature of esports, the need to attract and retain a new generation of customers, and the need to build strong partnerships with esports teams and organisations.
