Bet365 Enhances "Never Ordinary" Campaign with Interactive Fan Experience
Bet365, a leading name in the online betting and gaming industry, has elevated its global advertising campaign, “Never Ordinary”, by introducing interactive fan engagement components. The company collaborated with its marketing agency partner, Hatch, to develop this innovative step, representing a significant evolution in the campaign’s approach.
A New Dimension of Fan Interaction
The latest extension of the “Never Ordinary” campaign introduces ticket offices that serve as vibrant hubs of sporting excitement. These offices are not just ordinary ticket points; they are fully branded and designed to immerse sports fans in a unique experience. Upon entering, fans are challenged to answer a series of questions, with the reward being more than just simple prizes. Winners receive the opportunity to experience major sporting events firsthand, including football matches, boxing bouts, and horse races.
Victoria Tidmarsh, Operations Director at Hatch, expressed excitement about the campaign, “The Never Ordinary platform provides the perfect opportunity to go above and beyond what fans are expecting from their day of sport, so we’re excited to start the tour of activations and help people create life-long memories across the UK and beyond.”
Celebrating the Unpredictable Glory of Sports
The “Never Ordinary” campaign launched in August, ahead of the domestic football season. Initially, it focused on the sport of curling and celebrated the unexpected and often underestimated moments of glory in sports. The campaign emphasises that every moment in sports is worthy of celebration. It targets the UK market, where Bet365 originated and its growing global audience.
Expanding Horizons
Bet365 launched its services in several new markets in 2023, notably in the Americas, as part of its international expansion strategy. This includes recent launches in Kentucky, Virginia, Ohio, and Iowa in North America. The latest phase of the “Never Ordinary” campaign began in the UK, with the first ticket office set up at Wetherby Racecourse earlier this month.
A spokesperson for Bet365 highlighted the campaign’s underlying message,
“The sentiment behind this campaign is essentially a reminder for everyone that bet365 stands out. It’s unique in so many ways, and it’s absolutely Never Ordinary.
“We’re delighted that so many racegoers at Wetherby Racecourse could experience a small part of our new creative concept. Thank you to everyone at Wetherby, and we’re excited to see where the “Never Ordinary” ticket booth turns up next!”
Bet365’s “Never Ordinary” campaign, with its new fan engagement strategy, reinforces the brand’s innovative approach to marketing and offers sports fans unique experiences that go beyond the norm. This campaign reflects Bet365’s commitment to standing out in the competitive world of online betting and providing memorable experiences for sports enthusiasts.
