As Safer Gambling Week Begins Middlesbrough FC Swap Unibet Logo for Zero % Mission
Today sees Safer Gambling Week 2022 begin in the UK and Ireland, and as a mark of respect Unibet who are part of the Kindred Group, and shirt sponsors of Middlesbrough FC will replace its shirt logo with “Zero % Mission”.
Safer Gambling Week
Safer Gambling week commences today the 17th of October 2022 until the 23 October, the shirt logo change will make its debut at a match against Wigan Athletic on the 19th on home turf and later at Huddersfield Town.
Safer Gambling Week is an industry lead initiative that brings together people within the gambling industry to promote safer gambling through its land-based outlets, online, and through social media accounts.
The aim is to talk about safer gambling, the tools available to help with gambling harms, and help and advice if someone is suffering from the negative effects of gambling.
Commercial Director at Middlesbrough FC Lee Fryett said, “We’re delighted to support and facilitate this initiative as part of Safer Gambling Week. Our partnership with Kindred is one that allows the club to continue to invest in all elements of our operations, including the MFC Foundation.
“In turn, this means we can fully support so many great activities and programs that provide tangible benefits to local communities”
Part of Kindred’s ‘Journey to Zero’ strategy leads to zero % of its revenue being generated from harmful gambling by 2023.
General manager for Kindred Neil Banbury said, “This marks a further evolution in our partnership with Middlesbrough and underlines our commitment to providing a sustainable and transparent gambling model, which allows our valued customers to enjoy our services in a safe environment.
“As we enter Safer Gambling Week, it’s a good time to reflect on the continued progress we have made in terms of protecting players, as well as the improvements we continue to make through advances in our technology and processes. We are on a journey and still have further to go, but we are confident that our approach is delivering results.”
