NetEnt enters partnership with onload{media}

Well known Swedish based games developer NetEnt have entered a partnership with onload{media} who have gone live with their advertising network across the globe.

Onload Media was developed alongside Blueprint Gaming and LeoVegas and offers to deliver advertisements to 18+ audiences who will be rigorously verified and making sure that they comply with the offsetting regulatory cost and taxes and the strict rules for its’ partners.

The network will video advertisements which are formatted for the relevant real-money online and gaming environments. The ads will be non-skippable and will appear in a 15 second window whilst the games are loading and will offer revenue opportunities that will not be subject to the existing levies and taxes, and will also support and promote the gambling addiction charities.

During the initial testing results showed exceptional view and completion rates for various sector brands which included travel and auto, and fitness, games suppliers and operators.

Justin Chamberlain, CEO and Founder of onload{media}, explained: “This is a game-changing service. Players in the industry should be looking to diversify revenue streams to survive increasingly tight controls, including regulatory limits and charges. We are especially interested in engaging with operator and supplier partners who are keen to join efforts to help clean up the industry.”

NetEnt is one of the partners on board for the general release of the service, which will follow the live beta launch.

Henrik Fagerlund, NetEnt Malta’s managing director, added: “We love making engaging games and we even want to make the game-loading process more entertaining for the players, as well as monetising the space that we create together with the operators. The onload{media} ad network offers us additional revenue every time one of our games is played, which is great.”