Slingo Inks Deal with E! Entertainment TV

With shows including the insanely popular Keeping Up with the Kardashians, E! Entertainment has become one of the most popular channels on television over recent years, enjoying a large viewership for much of its programming.

Now, online casino Slingo has signed a deal with E! which means that the Slingo brand is going to be seen a lot on E! television after 9pm. for the next 12 months at least.

Adapting to Surroundings

If E! is the home of reality television, then Slingo is clearly not going to miss an opportunity to get itself on board with the theme, as proven by the new idents which will be shown on the channel.

The idents depict a couple called Pommagne and Delorean, their fictional, underpaid PA, L’Avigne, and a Chihuahua named Snarl Lagerfield who wears a Slingo branded harness.

Reality television is what E! does, and Slingo have clearly seen the opportunity to have some fun with the concept.

The story

After the reels spin, to reveal the four main characters while the 50 free spins welcome bonus is advertised, we are then taken into the story.

Pommagne sits on the sofa, complaining in her very the Only Way is Essex accent that she’s broken her Slingo fingernail.

L’Avigne repairs the fingernail, while Pommagne, who continues playing at Slingo on her mobile, is joined by Snarl Lagerfield.

So it’s not exactly Scorsese levels of storytelling, admittedly, but when it comes to adverts for this particular television channel, Slingo have got the tone perfectly right, whether that’s a good thing or not is for you to decide I guess.

With 50 free spins available as a welcome offer when you sign up to Slingo, playable on Gonzo’s Quest, Lights, Twin Spin, Starburst, or any combination of the four, it’s certainly worth paying a visit, whether you approve of the new ad or not!