Sky Vegas Lands Huge Sponsorship Deal with Celebrity Juice

In the competitive world of online casinos, there’s only a few ways that one can really separate themselves from the pack.

One of the most effective ways to stand out is with sponsorship deals, and Sky Vegas has just landed itself a big one.

The online casino subsidiary of Sky Betting and Gaming has announced that it has confirmed a deal to become the official broadcast and off-air sponsor of the hugely popular television show, Celebrity Juice.

Biggest deal

Sky Vegas marketing announced that this was the biggest sponsorship deal that the site had landed to date, with Dean Leyland, Head of Media and Acquisition for Sky Gaming, saying:

“Celebrity Juice is a great match for Sky Vegas. The show provides the perfect mix of fun and excitement that will resonate with our target audience. We take aligning our brand with a specific TV programme very seriously, so we wanted to pick one that matches the thrills we deliver to our players every minute of every day. “

“A TV programme that gives Sky Vegas the level of awareness Celebrity Juice can offer, while having fun with characters such as Keith Lemon, are hard to find. And with TV, and ITV2 in particular, at the heart of our media mix we’re thrilled to be involved.”

What’s involved

The sponsorship deal will see Sky Vegas having idents around each break which will feature Keith Lemon.

This will be supported by a social media campaign that will give customers the chance to win tickets to the filming of the show.

The deal will also be extended across other platforms including catch-up television and the Celebrity Juice website, it seems like the Sky Vegas name is about to be attached to Celebrity Juice in every possible way!