BetVictor secures a deal with Reflex Gaming
BetVictor has just announced that they have done a deal with Reflex Gaming. The budding casino software provider is understandably delighted to have signed a deal to provide its games over at such a major casino as BetVictor, and it is the second such deal of the year for this newbie, after signing up to cater to William Hill Casino earlier in the year.
Exclusive Titles
Reflex Gaming seem to have no qualms about going after the big fish, and part of their success could be the fact that they developed exclusive titles for their customers. Whilst both William Hill and BetVictor will be able to play the full-on range of Reflex Gaming titles, the casino software providers will also create several standalone titles for each casino, which cannot be found in any other casino site in the online gaming world. As you can imagine, that is alluring stuff. If you happen to be an online casino player who likes one game and it cannot be played anywhere else, there is a reasonable chance that you might sign up at one of those casinos.
Platform Switch
Reflex claim their sudden good fortune is down to the lessons they took at ICE in 2016. They decided to invest in their infrastructure, in their team and they did a deal with Gameiom. The switch in platforms to make their games mobile, laptop and tablet friendly will also have swung the tide in the deals with BetVictor and William Hill.
On the Way Up
Reflex are still quite some way off challenging the likes of Microgaming, Net Entertainment and Playtech at the very top of the casino software provider pyramid. However, the fact that Reflex Gaming has secure these two, big fish, and been name one of the UK’s most successful privately-owned tech companies, certainly means they are in the ascendency.